Why it Takes 5 Years of Focused Action to Accomplish Something Significant

Five years is what he says any project worth doing will take. From moment of inception to the last good-riddance, a book, a campaign, a new job, a start-up will take 5 years to play through.

Everyone Starts at Zero

Everyone Has to Get Past the Dip

Everyone Gives Something Up

There are No Shortcuts to Mastery or Elite Performance

Becoming a Professional


1. Eliminate

2. Align

3. Choose

4. Passion


Gain an Unfair Creative Advantage

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