Why Checking Email Frequently is Bad for Your Brain

  • A sponsor renewed their contract
  • I finished writing a section of my book
  • My teammates and I planned a launch for a new course

Band-Aids on Bullet Wounds

Checking email frequently is bad for your brain
Photographer: Possessed Photography | Source: Unsplash

4 Reasons Checking Email Frequently is Bad Your Brain

1. Email is Like a Slot Machine or Box of Chocolates: You Never Know What You’re Going to Get

2. Context Switching and Attention Residue

3. Reactionary Workflow

4. Using Your Brain to Check Email Frequently is a Waste of Cognitive Bandwidth

The Hyperactive Hivemind

Checking email frequently is bad for your brain
Photographer: Denys Nevozhai | Source: Unsplash
  1. Write a shitty first draft
  2. Revise your draft
  3. Add the links to other posts
  4. Add images
  5. Publish the post

Document Your Processes

Photographer: Patrick Tomasso | Source: Unsplash

Redesign the Workflow

Photographer: Science in HD | Source: Unsplash

Publishing a Blog Post Without the Hyperactive Hivemind Workflow

  1. Capture an idea in our editorial calendar in Notion
  2. Outline the idea and write a shitty first draft
  3. Revise the draft
  1. Ask my assistant to proofread and add links
  2. Submit design requests to our artist to add illustrations
  3. Ask my assistant to set the article up as a draft in StoryChief
  1. Identify the steps in a process for completing a task
  2. Document the process
  3. Determine what tools you need to complete the process
  4. Ask yourself, “How would I manage this process if email was not an option?”

Automate Your Workflow

Laboratory. Tube (vial) with body material being transported on a track to analyzer in large Dutch lab.
Photographer: Testalize.me | Source: Unsplash

Identify the Criteria for Automating Workflows

  1. How long would it take a highly trained person to learn how to do this?
  2. Is this a task that I complete more than once a day, week, or month?
  3. Could a tool, app, or person do this faster than you could?
  4. Is working on this the best use of my cognitive bandwidth?

How to Automate the Process for Publishing a Podcast

  1. Book the guest and schedule a time for the interview
  2. Record the interview
  3. Submit a design request to the illustrator for the guest’s cover art
  4. Notify the audio engineer that the podcast is ready to edit
  5. Publish the podcast
  6. Notify the guest that their interview is live

Creating a World, Organization, and Personal Productivity System without Email

Have Different Email Addresses for Different People and Purposes

  1. Is this person trying to give me money?
  2. Is this person trying to get me to do something?

Ditch the Hyperactive Hivemind Workflow

  • They need approval for a brand that was considering advertising on The Unmistakable Creative
  • An advertiser bought ads on The Unmistakable Creative podcast
  • They required me to record the ad-read for an upcoming advertiser

Identify Opportunities for Automation

Use a Contact Form




Candidate Conversations with Insanely Interesting People: Listen to the @Unmistakable Creative podcast in iTunes http://apple.co/1GfkvkP

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Srinivas Rao

Srinivas Rao

Candidate Conversations with Insanely Interesting People: Listen to the @Unmistakable Creative podcast in iTunes http://apple.co/1GfkvkP

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