As a culture, we’re obsessed with scale. Venture capitalists want to fund businesses that are infinitely scalable, have built-in network effects and could produce a 100x return on their investment. So people chase VC funding as if its’ the magic pill that will turn their startup into the next unicorn. But unicorns are rare. The simple math of dividing the number of unicorns by the number of companies makes that clear. The false hopes of what’s possible keep people chasing something that’s not probable. Are you chasing unicorns because it’s what’s trendy? Maybe as DHH says should reconsider.

Originally published at unmistakablecreative.com on December 2, 2018.

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