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The Economics of Free Content
People on the internet are used to getting content for free. Thousands of people consume blogs, podcasts, and newsletters without any cost to them. But it does cost someone, usually the person who is creating the content, whether that is a company or an individual.
There are many costs in producing an episode of The Unmistakable Creative: the tools we use to record our episodes, the artist who designs the album cover, our audio editor, and the hosting provider. That’s on top of the time it takes to find amazing guests. Of course, we care deeply about providing something of tremendous value for our listeners. We also pay a proofreader to go through every article and set it up on Wordpress.
The Unmistakable Creative and thousands of other creators do all of this for free because we believe in what we are creating. But we’re also running businesses, not charities.
The other day I got an angry email from someone on our list:
“You promised to send us the link to your swipe file. This link has not been sent. Instead, I keep getting interrupted while reading your content to save 80% and sign up for a class you’re offering. Bottom line, you don’t get it. Interrupting like this is a total turn-off. I have heard the same feedback from my mastermind group of 16 likeminded people.
