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The 3 Biggest Myths About Building an Audience in the Creator Economy
9 min readNov 2, 2021
Consider the following scenario.
- Gary V shares your latest blog post, podcast, or video with his followers
- Your content goes viral. You get millions of visitors to your blog or millions of viewers on your Youtube video.
- Thanks to Gary, you now have a massive audience.
While that may sound like a dream come true for any aspiring creator, it’s not how ideas spread or audiences grow. According to Damon Centola, author of Change: How to Make Big Things Happen, there are three big myths about building an audience.
1. The Influencer Myth
Like most podcasters, I thought by interviewing well-known bloggers, they would share my interviews with their followers, every interview would go viral, and I’d reach an audience of millions. That never happened.
Three months after I started The Unmistakable Creative Podcast, I realized that our listeners, not guests, were the key to growing our audience. Nothing reflects Damon’s point more than this review from one of our listeners.
