Nobody Gives a Shit What You’re Going to Start

There are a lot of people who spend a great deal of time talking about the work they plan to do and the art they’re going to make. At least once a day, I see an announcement that somebody is starting the book they’re going to write, the podcast they’re going to launch, etc.

As Ryan Holiday once said to me, “you’re being congratulated for something you haven’t even done yet.” He never talks about his books until they’re finished. He’s written 6 in 6 years. Do we need any more evidence? The day I wrote this, I was on Amazon and saw that Ryan’s next book was already available for pre-order.

2.4 Billion people use Facebook every day. That’s a lot of people who are talking about what they’re going to do instead of doing them. Talk about the things you’ve finished instead of the things you’re going to start. Status updates are where dreams go to die. Doing the work is where they come to life.

I don’t give a shit what you’re going to start. Tell me what you’ve finished. Show me what you’ve shipped.

Originally published at on May 16, 2019.

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