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My Advice to Mark Zuckerberg for Investing the Creator Economy
Earlier this week, Mark Zuckerberg shared a post about his intentions to invest in the Creator Economy.
If you’re a creator who has spent money on Facebook ads, you may be getting a refund, not an investment.
His intentions may be pure, but creators should have a seat at the table when someone wants to make decisions about their livelihood.
As a creator, I have been the beneficiary of Facebook. I turned a series of Facebook status updates into a self-published book that became a WSJ bestseller and eventually led to a book deal.
That wasn’t a strategy. It was dumb luck. On the other hand, lots of people create and share content on Facebook that doesn’t see the light of day.
1. The Myth of Meritocracy in the Creator Economy
“The current creator landscape more closely resembles an economy in which wealth is concentrated at the top” says Li Jin, of Atelier Ventures.
