Make More Art: Make Something Noteworthy, Remarkable and Hard to Ignore
Make Something Noteworthy, Remarkable and Hard to Ignore
Mars Dorian creates art that’s edgy, provocative and sometimes makes people uncomfortable. Some people don’t like it. It screams with an utter disdain for authority.
An iconic brand might think twice about hiring him for their next campaign. My publisher didn’t want him to design my book covers because they wanted to create something that was “upmarket.” I still don’t know what that means.
His work is noteworthy, remarkable, and hard to ignore. It hits you in the face. It might night not be for you.
Nobody’s head is going to roll over the book cover design, logo or ad campaign that’s safe, familiar and proven to work. But it’s almost never noteworthy. It’s easy to ignore.
Remember the advertisement on the last billboard you saw?
What about the one the in the parking garage at your local shopping center?
What about the last book cover on display at Barnes and Noble?
It’s impossible to stand out in a sea of noise when you do what’s safe, comfortable, and predictable.
Standing out is not a matter of success. It’s a matter of survival.
You’re not Here to Become a One Hit Wonder
If you grew up in the ’80s or discovered pop culture in the ’90s, you might remember these two musical acts: The Spin Doctors and Kriss Kross.
For about a year, their songs were on the radio all the time. Kids wore backward jeans. CD stores sold lots of their singles. But they didn’t stand the test of time. I can’t help but wonder if they’d still be here if they made a commitment to being prolific.
By definition, something that is a trend is temporary. There was a time when bell bottoms and mountains of hairs spray were trendy. It was trendy in 2009 to start a blog. Today, it’s trendy to start a podcast.
Can you capitalize on a trend? Yes. But you can’t build a legacy or create a perennial seller from it. You can follow a trend or set one. You can follow an example that’s been set. Or you can set an example to follow.
If you choose to follow a trend, you’ll make a long term sacrifice for a short term gain. If you set one, you’ll make a short term sacrifice for a long term gain. Don’t underestimate the impact of what appears to be a simple choice. It’s the difference between whether you’ll be a one-hit wonder or someone who stands the test of time.
Better to be a prolific creator who spans a few decades than a one-hit wonder with a moment or two in the spotlight.
This is part of a series about how to become a more prolific creator. You can download the entire book for free here.