Make More Art: Make Something Noteworthy, Remarkable and Hard to Ignore

Make Something Noteworthy, Remarkable and Hard to Ignore

Mars Dorian creates art that’s edgy, provocative and sometimes makes people uncomfortable. Some people don’t like it. It screams with an utter disdain for authority.

An iconic brand might think twice about hiring him for their next campaign. My publisher didn’t want him to design my book covers because they wanted to create something that was “upmarket.” I still don’t know what that means.

His work is noteworthy, remarkable, and hard to ignore. It hits you in the face. It might night not be for you.

Nobody’s head is going to roll over the book cover design, logo or ad campaign that’s safe, familiar and proven to work. But it’s almost never noteworthy. It’s easy to ignore.

Remember the advertisement on the last billboard you saw?

What about the one the in the parking garage at your local shopping center?

What about the last book cover on display at Barnes and Noble?

It’s impossible to stand out in a sea of noise when you do what’s safe, comfortable, and predictable.