Consumption is addictive. It’s easy. It feeds us with endless amounts of dopamine and the potential volume for consumption is infinite.
Flipboard, Tweetdeck, Facebook, Snapchat, Instagram and a million other things compete for your for attention every day. And every moment you spend consuming is a moment you don’t spend creating.
About two weeks ago I submitted my manuscript for my first traditionally published book. Up until that point, I had been really diligent about doing deep work, putting in every safeguard imaginable to manage my energy and attention, maintaining mindful consumption habits, and writing a minimum of 1000 words each day.
Then I was done with my manuscript, and I found myself checking email more than a dozen times in a day, and staying online for far too long. Within a few days, my creative output had suffered in quality and quantity. I found myself struggling to write. The next day I saw that I had no appointments on my calendar or interviews for the Unmistakable Creative. I blocked everything for 14 hours and not surprisingly the words started to flow.
When you limit consumption, you start to hear the sound of your own voice. You’re able to parse the signal from the noise. Limiting consumption increases your capacity for creation.
Note: Reading books is ok.
I’m the host and founder of The Unmistakable Creative Podcast.
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