In An Age Where We Can Circumvent Gatekeepers, 1000 True Fans is More Relevant Than Ever
Kevin Kelly originally proposed the idea of 1000 true fans in 2008.
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans. Kevin Kelly
Today everyone has access to more tools, resources, and distribution channels that are cheaper and easier to use. The power that was once in the hands of enterprises, studios, and publishers is in the hands of anyone who wants to build something.
But the paradox is that it’s easier than ever to start but harder than it’s ever been to stand out in a sea of noise because it’s an opportunity that’s available to everyone.
“There is a positive side to the ways that the internet has enabled people to circumvent gatekeepers, speak directly to the audience, build an audience directly. All of that is true. One thing that’s also true..You’re not the only person who’s heard this message, which means that everybody is trying to do it” said William Dereschwitz in our interview on The Unmistakable Creative.
