How to Identify and Capitalize on the Biggest Opportunities for Success in Any Industry

Choose Something You’ll Care About for the Next 10 Years.

Photographer: Kyrie kim | Source: Unsplash
  • If you want to do something that has a meaningful impact, you have to climb what Robert Greene calls the ladder of descending goals.
  • The small goals you accomplish each day lead to a cycle of accelerated returns and help you achieve big goals over a lifetime.

Identify Opportunities By Paying Attention to What Most People Are Ignoring

Photographer: Victor Freitas | Source: Unsplash



  • Many successful podcasters were the beneficiaries of a substantial head start on something that’s become a massive cultural trend.
  • Others already had a large audience on other platforms.

Virtual Reality

  • The commercial web browser and ability to process credit cards on the internet gave birth to e-commerce.
  • Mobile phonies combined with location tracking gave birth to companies like Uber, Doordash, and many others.
  • Visual artists can create galleries without renting physical space, invite people to their gallery opening, and sell their paintings.
  • Podcasters can host live shows with their guests and invite their audience without renting an auditorium.
  • Educators can reach audiences across the globe.

Asymmetric Upside vs. Downside of Risks

Photographer: Apolo Photographer | Source: Unsplash
  • You risk rejection when you apply to college, apply for a job, or ask someone out on a date.
  • When you start a company or build something, there’s always a risk of failure.

Staying Power

Photographer: Kayvan Mazhar | Source: Unsplash

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