Conducting Podcast Interviews: The Ultimate Guide

Srinivas Rao
23 min readJul 23, 2021

Do you have a podcast, but are looking to take it to the next level? Interviewing guests for your show can be a great way to find new content and grow your audience. With this guide, we’ll show you how to conduct a podcast interview by asking questions that will yield interesting responses from your guest while also advancing the conversation.

I’ve produced 1000 podcast episodes and conducted hundreds of interviews with porn stars, bank robbers, drug dealers, billionaires, artists, entrepreneurs, and presidential candidates

In this guide, we’ll go over the four pillars of a fantastic interview

  1. Finding Great Podcast Guests
  2. Doing Research on Podcast Guests
  3. Becoming a Great Listener
  4. Asking Great Questions

Let’s get started.

1. How to Find Great Podcast Guests

When it comes to conducting podcast interviews, a compelling guest is the most important factor. People will turn you down regardless of how successful your podcast is. Just remember there’s no shortage of insanely interesting people in the world.

The most valuable lesson I’ve learned as a journalist is that everybody is interesting if you ask the right questions. If someone is dull or uninteresting, it’s on you” Kate Murphy, You’re Not Listening

As former podcast guest Nikki Groom says, everybody has a story worth telling and anyone can be a fantastic guest if you ask great questions.

After conducting 1000 podcast interviews with people like Tim Ferriss, Seth Godin, Danielle Laporte, and Ramit Sethi, people still turn me down. Sometimes they even turn me down when they have been on the show before. But I never take this personally.

So how do you find great podcast guests?

Define You Criteria…

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Srinivas Rao

Candidate Conversations with Insanely Interesting People: Listen to the @Unmistakable Creative podcast in iTunes http://apple.co/1GfkvkP