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Order An Audience of One: Reclaiming Creativity for Its Own Sake:https://amzn.to/2LVjgQa Listen to the @UnmistakableCR podcast in iTunes http://apple.co/1GfkvkP

Do you have a podcast, but are looking to take it to the next level? Interviewing guests for your show can be a great way to find new content and grow your audience. With this guide, we’ll show you how to conduct a podcast interview by asking questions that will yield interesting responses from your guest while also advancing the conversation.

I’ve produced 1000 podcast episodes and conducted hundreds of interviews with porn stars, bank robbers, drug dealers, billionaires, artists, entrepreneurs, and presidential candidates


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Earlier this week, Mark Zuckerberg shared a post about his intentions to invest in the Creator Economy.


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The steps in James Clear’s writing process enabled him to build a large audience and sell over 1 million copies of his book Atomic Habits. It’s a basic writing process that anyone can use, regardless of your writing goals.

The Prewriting Stage- Everything That Comes Before the Steps in the Writing Process

There are four habits in the pre-writing strategy that come before the actual writing. You’ll notice that all great writers have these habits in common.

1. Read a lot

Writing without reading is like trying to cook without ingredients. Good writers read a lot because you have to read good writing to be a great writer. …


creative strategy
creative strategy

As creatives, we tend to fall in love with our ideas. As Ryan Holiday says in Perennial Seller, “Creative people, naturally produce a lot of false positives. Ideas that they think are good, but aren’t. Ideas that other people have had. Mediocre ideas that contain buried within the seeds of much better ideas.” That’s often because of they are using the wrong creative strategy

False positives lead authors to spend years writing books no one wants to read and entrepreneurs to develop products no one wants to use. …


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No one picks up a self-help book or goes to a seminar thinking they will join a cult. But that’s often how seekers become self-help junkies. That’s how I ended up in a cult.

People experience the end of a relationship, a significant loss, a major setback, or a problem in their life that they can’t solve, or they come to a crossroads. So they turn to a guru, an authority, or an outside source in search of meaning. …


Podcasts can be a gold mine of valuable insights, ideas, and knowledge. But if you don’t capture that knowledge, you won’t be able to capitalize on it. You have to learn to take more effective notes on podcasts.

One of the biggest challenges with taking good notes on podcasts is that we’re not usually sitting at our desks or in front of a computer. You might be commuting to work, going for a walk, or washing the dishes while listening to a podcast. …


Everyone thinks they need more money, time, information, etc. But there is one invaluable trait that will help you make the most of any situation in life: Resourcefulness. Learning how to be resourceful will do more for you than all the time or money in the world.

One man’s trash is another man’s treasure

 an invaluable trait that will help you make the most of any situation in life.
 an invaluable trait that will help you make the most of any situation in life.

If someone handed you an empty glass bottle and said, “This will help you develop an invaluable trait that helps you make the most of any situation in life,” you would doubt their sanity. But what if you had never seen one before?

In the movie “The Gods Must Be Crazy,” an airplane…


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You’ve probably resolved to lose weight, make more money, or finally start that creative project you’ve been putting off for years. When drowning your sorrows in champagne on New Year’s Eve or nursing a hangover on New Year’s Day, you may not realize that changing your behavior leads better results than setting goals.

And the vicious cycle of setting goals that you never achieve starts all over again. Sound familiar?

Why You Need to Change Your Behavior

You have to change your behavior to achieve a goal by building good habits and breaking bad ones. The goal is the end and your behavior is the means by…


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If you focus on what you can be good at, you’ll accomplish far more than you would otherwise.

When Steve Jobs returned to Apple in the mid-1990s, he did something counterintuitive for a company that was three months away from bankruptcy. He slashed several product lines, even if they were generating revenue. Then he drew the now-famous four-quadrant diagram that became the core of Apple’s product strategy.

Steve Jobs told his assistant Jim Oliver “We need to focus and do things we can be good at”

One of the main reasons artists who want to build an audience and entrepreneurs…


Budding entrepreneurs, artists, and creatives spend a lot of time trying to find the right product for the market: an app that people will use, or a book that people will want to read. But they don’t spend nearly as much time thinking about whether THEY are the right person to build the app they want to build or write the book they want to write. That’s what Suneel Gupta, author of the book Backable calls “product founder fit.”

When aspiring authors write book proposals, they have to answer three questions.

  1. Why you?
  2. Why now?
  3. Why this book?

If you…

Srinivas Rao

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