11 Rules For Creating Value in the Creator Economy

Photo by Clark Tibbs on Unsplash

Rule # 1: Great Content is Not a Competitive Advantage

creator economy
creator economy
Photographer: Thought Catalog | Source: Unsplash

Rule # 2: Loyalty is More Valuable Than Reach

creator economy
creator economy
Photographer: Cytonn Photography | Source: Unsplash

1. Retention Will Matter More than Acquisition

2. Engagement Will Matter more Than Reach

3. Hearts Not Eyeballs

100 true fanatics who will move heaven and earth to support you is far more valuable than 1 million people who pay attention today and forget about you tomorrow.

Rule # 3: Only is Better Than Best

creator economy
creator economy
Photographer: JOSHUA COLEMAN | Source: Unsplash

Rule # 4: Solve Problems Instead of Selling Products

Photographer: Antoine Dautry | Source: Unsplash

Rule #5: Mastery Over Metrics

Photographer: Anthony Garand | Source: Unsplash

Rule # 6: The Audience Defines the Brand

Photographer: Rob Curran | Source: Unsplash

Rule #7: Active Participation Over Passive Consumption

Photographer: NeONBRAND | Source: Unsplash

Rule #8: Creativity Over Technical Competence

Photographer: Dragos Gontariu | Source: Unsplash

Rule 9: Use Distribution Channels That You Rent to Promote Assets You Own

Photographer: Tim Marshall | Source: Unsplash

Hidden Vulnerabilities of Distribution Channels You Rent

Uncontrollable Glitches

Algorithm Driven Consumption

Platform Saturation

Data Ownership

Distribution Channels You Own

Every piece of content a creator produces is an asset they own, and a Facebook fan page with millions of fans is an asset that Facebook owns.

Rule 10: Automate and Delegate

Rule 11: Exceed the Limitations of Your Medium

Photographer: Sarath P Raj | Source: Unsplash

Profitable customer transformation that makes as much wealth for the audience as it does for the creators.

Want to Learn How to Create Value in the Creator Economy

Candidate Conversations with Insanely Interesting People: Listen to the @Unmistakable Creative podcast in iTunes http://apple.co/1GfkvkP