100 True Fanatics
7 min readDec 21, 2021
10 years ago, Kevin Kelly said that if 1000 true fans supported your work, and each paid you $100 a year, you could earn a living, not a fortune. But the internet is different today.
- People are overwhelmed by information overload
- Their inboxes are flooded with blogs, podcasts, and newsletters, and their social feeds are flooded with an infinite stream of status updates
Even though creators have access to better tools and more distribution channels, the demand for attention is higher, and the supply is lower than it was in 2008, which makes it far more challenging to build an audience of 1000 true fans.
Start With 100 True Fanatics
Look at the early stages of any musician or comedian’s career, and you’ll see a progression in the capacity of venues where they perform.
- A local bar/comedy club that can fit 100 true fanatics
- A theater that can accommodate 1000 true fans
- Sold out stadiums with true fanatics sitting in the front row
In a sea of noise, an audience of100 true fanatics is the path out of obscurity and key to the…
